We choose cosmetics as our way to feel beautiful.
Eyeshadow, blush, foundation, lipstick- it's all meant to cover a part of our face to make it look a different way.
Covered blemishes, widened eyes, redder lips... we all want to change something about ourselves.

Even our nails- as a primarily nail-centric company, we see all types of issues.  Discolorations, weak nails, ridges, and more.  Most are simply cosmetic in nature- and can be temporarily resolved with a quick file and a coat of polish.

But in life, there are issues that can't be 'fixed' or hidden with cosmetics.  These are real issues that take far too many lives, and take them too soon.
Our mission is to pledge a portion of our sales from specific products to causes that need more support.  We've started with five causes- and as we grow, so will our reach.  Five is just the beginning. 

Our First Five Causes:

Breast Cancer will take an estimated 42,260 lives this year.  Both men and women are affected by this disease- and in many cases, early diagnosis means a good chance at surviving it.  These people don't have to die.

Animal Abuse is 100% preventable- and yet millions of animals die every year because of it.  In 2013, an estimated 10,000 dogs died in illegal fighting rings.  Hundreds of thousands of animals are euthanized in shelters every year, and so many need medical care and homes.  Plus, there is a strong link between animal abuse and domestic violence.  An estimated 70% of animal abusers are also violent to one or more members of their families.

Sexual Assault affects both men and women.  According to the National Sexual Violence Resource Center, one in three women and one in six men in the US experience some form of contact sexual violence in their lifetime.
Many of these cases result in death- either accidental, murder, or suicide.  Those that survive must live with their scars, either mental, physical, or both... forever.  

Child Abuse is a rampant issue in the US.  Every ten seconds, a new abuse report is made, and five children die from child abuse every day.  Innocent children that can't get up and leave, can't just "walk away", can't make decisions for themselves- are in the hands of adults that would harm them.  This is unacceptable to us as a company, and as parents.  Cosmetics can't mask the statistics, and so- we must do something to help.
Suicide Prevention is also very important to us.  All of the above causes can link into this last one.  An abused child takes his own life because he sees no other way out.  A woman who is beaten and abused by her boyfriend takes her own life because she can't escape.  A victim of bullying, a person struggling with mental illness, a life lost simply because they can't find another way.  We can prevent loss of life.  Our friends, our family, loved ones struggling with thoughts of suicide- we can help them.  We can save them.

How We're Going to Do It:

Each color of polish represents a cause we've listed above.  When you buy one of these special colors, you will be contributing to a pool we're collecting to donate to a charitable organization (or in some cases, an individual cause) we have selected.  Each organization is vetted through charity navigator, and we will donate the earnings for each cause monthly.
We will keep a running tally of earnings and donations HERE.

If you have a cause you would like to see us support, please email us at with more information.



*This effort began and was added to our site on 5/22/19*